As every CEO or aspiring leader knows, developing a stellar, brand-name reputation in your company and industry is a tremendous asset in your career.  And perhaps more importantly, this reputation or "brand" drives tangible value into your business.  

Yet, perhaps you aren’t sure what your brand is, or how to leverage it to maximize its potential. Our speaker will share some of the secrets of great “brand name” leaders from Steve Jobs, to Warren Buffett, Richard Branson, and many more.   

The first step is to embrace the idea that you have a brand, and that it has power.  Suzanne Bates, author of Speak Like a CEO, a business best-seller, as well as the newly published Discover Your CEO Brand, will inspire you with ideas for building your brand and distinguishing your company. 

As the saying goes, a brand name is more than a word – it’s the beginning of a conversation.  Whether you’re the CEO, a senior leader, or want to be one someday, what’s the conversation people are having about you? 

In this engaging, interactive session, you will roll up your sleeves and find out how to:

• Look at your life through the lens of stories to find one that illustrates one of your “brand” values
• Translate that story into a powerful “lesson” that touches hearts and minds
• Identify an opportunity to use storytelling to communicate your authentic, unique leader brand
• Brainstorm a strategy to leverage your brand, to drive value into your company
• Map out a personal brand plan - to make a name and raise your profile in your company or industry

What’s the real value of your brand  Come and learn from one of the top executive coaches and CEO authors in the country.  Suzanne Bates is a former award winning television news anchor, and CEO of Bates Communications, a firm that provides coaching and consulting to top executives in world class companies including Dow Chemical, State Street, BNY Mellon, John Hancock, Raytheon, The North Face and many more.

“Suzanne Bates is such a dynamic, engaging speaker that we felt very lucky to have her on stage for our July 2011 CIO Perspectives event in Boston.  Her keynote presentation (“Discover Your Leadership Brand”) was rated by fully 96% of our audience members as “very good to excellent.”  The material truly resonated with our audience of Chief Information Officers and senior technology leaders, many of whom are looking for expert advice on building their own brands and communicating more effectively across the C-suite with CEOs and business peers.  In her very lively, energizing session, Suzanne gave them clear tips – and most importantly, actionable suggestions -- on how to implement these valuable strategies.”

-Maryfran Johnson, Editor in Chief, CIO magazine & Events