What makes up a CEO brand? According to Suzanne Bates, author of Discover Your CEO Brand (McGraw Hill), your brand begins with your character and values. It’s defined by the successes and challenges that have made you the leader you are today.
In this 2-day seminar, Suzanne Bates will take you on a journey to discovering your own brand and unlocking your personal treasure chest of the defining stories of your life.
Whether you want to put your company on the map, secure your legacy as a successful leader, or build your profile as a thought leader in your industry; this seminar will help you achieve those goals and discover the unearthed power of your brand.
Engaging seminar for executives and leaders
Throughout this engaging, interactive 2-day seminar, you will roll up your sleeves and:
- Map out a personal brand plan to make a name and raise your profile in your industry
- Unlock your personal treasure chest of stories – the stories that highlight the values and moments that shape you as a leader today
- Learn how to tell these stories in a powerful way
- Identify who needs to know you, and how you can use your brand to make that happen
- Learn how to use the power of social media to build your digital brand
- Discover how to become known as a thought leader through speaking engagements, bylined articles, and traditional PR
As the saying goes, a brand is more than a word….it’s the beginning of a conversation. What’s the conversation people are having about you?
Agenda
Day One:
8 AM: Breakfast
830 AM: Workshop: The Power of a Brand
1 PM: Lunch
2 PM: Workshop: Your Treasure Chest of Brand Stories
5:30 PM: Dinner Reception and Networking at Blue Ginger
Day Two:
8 AM: Breakfast
830 AM: Developing Your Brand Strategy Map
12 PM: Lunch
1 PM: Roundtable Discussion: Your Brand Action Plan
About Suzanne Bates
Suzanne Bates is a former award winning television news anchor, and CEO of Bates Communications, a firm that provides coaching and consulting to top executives in world class companies including Dow Chemical, State Street, BNY Mellon, John Hancock, Raytheon, The North Face and many more. She is the author of Discover Your CEO Brand, Speak Like a CEO, and Motivate Like a CEO (McGraw Hill). Suzanne has helped thousands of leaders craft their own brands and has a passion for coaching leaders to communicate their authentic brands.